iASO is a center for experiencing and learning about music. We produce recordings, concerts, videos, and educational materials. Our website also serves as a platform for gathering and sharing. Our motto is authenticity. All our music is recorded the original way: LIVE, which makes it fresh and soulful.
Most music produced today is recorded track by track. The process begins with the making of a sequence composed entirely of synthetic sounds and samples. One at a time, musicians then record their parts to the sequence. When the recording is complete, the synthetic sequence is removed, leaving only the recorded tracks. Track by track makes producing recorded music simpler and less expensive than it was in the days of live recording.
Every iASO recording begins with a LIVE take. Our artists are first and foremost live performers - the true energy and spirit of their music can be captured only in LIVE recording. The LIVE recording permits band members to communicate and build off of each other. We also use no time keeping device (click-track), which means that in our recordings, the tempo of a song can vary in different parts of a song - depending on mood - thus permitting musical nuances that do not exist in track by track, metronomed recording.